Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily.
For the past five or six years, there has been a large focus on blogging for SEO purposes. Business owners and individuals have spent a lot of time and money adding blogs to their site in an effort to increase their organic search rankings. It will be interesting to see how the Knowledge Graph impacts this SEO strategy. Legendary Media is going to operate business as usual, while paying close attention to search rankings and trends in the coming months.